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Dubai
Summer Surprises
Dubai
Summer Surprises can be described as The Summer
Capital of Fun. In Dubai, Summer heralds a
special time for children, it's when Dubai
Summer Surprises kick off, bringing color,
excitement and above all, loads of surprises
to the city.
DSS
was launched in the summer of June 1998 as
yet another pioneering initiative from the
Government of Dubai to boost tourism and shopping
in Dubai, with the long-term objective of
turning Dubai into a year-round tourism destination.
Therefore
it has evolved into a yearly event which children
from all over the world eagerly look forward
to. For ten whole weeks there's never a dull
moment for kids, which is the main concern
of DSS, since the year it was launched.
Dubai
Summer Surprises had a clear mandate to energize
trade and tourism during the relatively lean
summer months by drawing vacationing families
to hotels, shopping malls, entertainment centers
and other climate-controlled venues.
However,
it unfolds weekly surprises from June to August
under different themes, with the involvement
of different Government departments and the
support of Key Sponsors and other companies
from the private sector.
Shopping
malls, under the umbrella of the Dubai Shopping
Malls Group (DSMG), become hubs of entertainment,
providing shows and hosting key events of
the different surprises. On the other hand,
hotels and hotel apartments offer a variety
of discounted packages, enabling families
to have a cost-effective, fun filled holiday.
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